Online gambling software provider Pragmatic Play announced today that it has signed another multi-product content distribution deal that will expand its presence and will help it boost the popularity of both its flagship and newly launched products.
The company has recently inked a content distribution agreement with iGaming software solutions provider SoftSwiss. Under the terms of the deal, SoftSwiss’ partners, including a number of major online gambling operators, will gain access to Pragmatic Play’s Live Casino solutions as well as to its recently launched Bingo product.
Pragmatic Play’s Live Casino product provides mobile-friendly online live casino experience and includes popular casino table games such as blackjack, roulette, and baccarat. The provider’s live casino studio features 4k camera technology, while casino action is handled by professional dealers.
In addition to Pragmatic Play’s Live Casino, SoftSwiss has also agreed to roll out its new partner’s newly launched Bingo product. In a statement from earlier today, Pragmatic Play hailed the successful launch of its new bingo offering which features a number of variants of the popular classic.
News about Pragmatic Play signing a deal that would significantly increase the footprint of its Live Casino product arrive shortly after the company announced that online gambling operators Interwetten and 1xBet would be among the first in the sector to go live with the newly crafted and released live casino games.
Commenting on landing another important deal, Pragmatic Play Chief Business Development Officer Yossi Barzely said that their Live Casino offering has seen considerable success so far and they are delighted to “be able to sign another partnership that will further grow our presence in this vertical.”
Mr. Barzeli added that their SoftSwiss partnership is a “fantastic opportunity” for his company to expand its Bingo reach as it looks to gain customer base in this “dynamic sector.”
SoftSwiss CEO Ivan Montik said that Pragmatic Play’s Live Casino and Bingo products fit their criteria of constantly adding “cutting edge, game-changing content.”
Back in May, Pragmatic Play announced two major Live Casino deals with online gambling operators. The company first revealed that Austrian online gaming and betting veteran Interwetten would be among the first operators to go live with Pragmatic Play’s new live casino games. The deal enabled the iGaming software provider to expand its live casino reach in the lucrative German-speaking markets, among others.
Pragmatic Play announced shortly after that 1xBet would roll out its Live Casino product. That deal, too, represented a major opportunity for the online casino games supplier to present its new offering to a wider gambling public as 1xBet boasts presence in a number of international markets.
Of its Live Casino offering, Pragmatic Play has said that it recreates “the thrill of the land-based atmosphere with all the advantages of online play.” The games allow fast and easy placing of bets, provide detailed game statistics and a player’s complete bet history, and feature guiding sound effects and animations.
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