Online casino and sports betting operator GentingBet, the online brand of land-based casino operator Genting UK, announced earlier this week that it has expanded its library of casino products with the recent addition of content by Swedish specialist NetEnt.
The roll-out of NetEnt games follows the operator’s recently announced revamp and rebrand as part of a larger European expansion strategy.
As part of its deal with NetEnt, GentingBet has already gone live with more than 200 titles by the Swedish casino content supplier, including player-favorites such as Starburst, City of El Dorado, Gonzo’s Quest, and the Dead or Alive series, among a number of others.
Of the addition of NetEnt titles, GentingBet Managing Director Jeremy Taylor said in a press release issued earlier this week that they are “constantly reviewing our casino games offering to make sure we provide our customers with the most entertaining range of titles available” and that their partnership with NetEnt “truly enhances” the choice and variety of offering at GentingBet.
NetEnt is among a range of partners GentingBet has been working with to curate a fine selection of gaming titles, which the gambling operator says it provides in a safe betting environment that its customers want to return to again and again.
News about the addition of NetEnt content come shortly after GentingBet debuted a revamped online gaming operation earlier this month. GentingBet represents Genting’s revamped and rebranded online gaming and betting business and comes as part of the casino operator’s strategy to consolidate its online casino, live casino, and sports betting offering under a single brand.
The rebranded GentingBet platform is now available across desktop and mobile devices and looks to deliver enhanced tools, games and sports betting markets paired with a new design with intuitive functionality and navigation.
Of the recent overhaul of their operation, Mr. Taylor said previously that it aimed to create “a prestigious, unique and safe online gaming environment” to customers across any device and at any time.
Mr. Taylor further elaborated that they wanted to launch a platform that exceeded the expectations of the UK Gambling Commission “rather than simply complying with the minimum requirements.” The official pointed out that GentingBet’s social responsibility efforts would include increased visibility of its safer gambling tools, among other things, to help its customers set their own loss, deposit, and wagering limits in order to prevent themselves from spending away excessive amounts of money.
The GentingBet rebrand also took place at a time when the online gambling operator is looking to expand its presence across multiple regulated European markets and beyond its domestic UK market.
To deliver its expansion strategy, GentingBet is understood to have recently applied for licenses from the gambling regulators of Malta and Spain. The operator said recently that it would seek permission to operate in multiple other jurisdictions, with further applications set to follow in due course.
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